Key Visual Design
TVC

G.E.M. – TVC Campaign

overview

A large-scale public education campaign created to fight online scams in Hong Kong. Backed by 44 local banks, payment operators, the Cyber Security and Technology Crime Bureau, and the Hong Kong Monetary Authority, the initiative promoted a new warning alert system in online banking and e-wallets. The system notifies users if the recipient’s account has been linked to fraud, encouraging safer online transactions. To maximize reach, pop singer G.E.M. 鄧紫棋 was featured in a TV commercial urging the public to “think twice” before transferring money online.

My Role
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  • Video Ideation & Storyboarding — contributed creative concepts and brainstorming to shape the TVC narrative.
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  • Key Visual Design — developed campaign visuals to extend the TVC message across print and digital touchpoints.
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  • Print & Outdoor Design — executed impactful designs including bus wraps and OOH displays, ensuring high visibility across Hong Kong.

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You may alson wanna check out how i design the site. Click HERE
SG MARK 2021 WINNERS
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